[This project is still in progress]
Harvest Accounting & Bookkeeping provides bookkeeping services and financial analysis specifically for local businesses. In the future it may expand into tax services or a full CPA firm.
Project Goals
Create a unique, scalable brand identity for Harvest Accounting & Bookkeeping that positions the business apart from local and big box competition.
The overall objective was to create a cohesive visual system that is clear, scalable, and easy to use.
Challenges
No specific niche so local businesses are already targeted heavily by both local and big box competitors.
Opportunities
A well crafted identity system will establish Harvest above local competitors. While infusing more character, less geometric perfection into the designs will keep it feeling local and dependable, thus avoiding a corporate, big box feel.
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